NO.34 | 2018.03.31
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title有備而來 友善列印>>
全球最大型行動通訊年度盛會─MWC 2018(研討會篇)_應用服務組 卓卿敏 經理



一、前言

Mobile World Congress (MWC)為全球最大型、以行動通訊為主題舉辦之年度大會,主辦單位為GSMA。歷年MWC皆邀請全球重要手機廠商、軟體商、電信業者及通訊產業專家學者等參與,透過產品及服務展示、研討會、技術討論及商業案例分享方式,促進產業交流,更成為一年一度全球通訊產業高階經理人重要交流平台。
2017年MWC展場面積名列該年度全球第11大展,本次規模更甚去年。今年活動以「Creating a Better Future」為主軸,共分成八大主題:
1.     The 4th Industrial Revolution
2.     Future Services Provider
3.     The Network
4.     The Digital Consumer
5.     Tech in Society
6.     Content & Media
7.     Applied AI
8.     Innovation
 
二、研討會

()2/26 大會開場Keynote 1- Creating a Better Service Provider

GSMA Director General Mats Granryd開場即強調行動通訊產業肩負對維護地球永續、協助/改善人類生活及消弭不平等的重要使命。他說: As an industry, we have an opportunity – and I would argue, an obligation – to leverage our mobile networks and services to help achieve the SDGs (UN Sustainable Development Goals). … The mobile industry is helping people in times of disaster, reducing inequalities, helping to preserve the world’s resources, and we are positively impacting people’s lives every day.

身兼Securitas和Telia Company Chair of the board 的Marie Ehrling則強調產業合作是成功的關鍵。她說: Silo thinking is not only unadvisable, but also wouldn’t work.  From every company I’ve worked with today, collaborative working environments are rich across industries and across markets.  It’s one of the most important catalysts of success.

NTT docomo President & CEO Kazuhiro Yoshizawa表示日本將在2020年東京奧林匹克運動會時正式推出5G服務,他同時也呼應業者間應該合作共同創造一個更豐富的未來行動生活(richer future with 5G)。

會中也討論到人工智慧(artificial intelligence, AI)將因受惠於5G發展及智慧型手機的普及,成為高速發展的創新領域。在此同時適宜的法規和頻譜釋出都將是未來行動通訊發展重要的基礎。



()2/26 Keynote 3- Creating Better Content & Media

這場主題著重在數位內容及媒體的探討。HTC董事長王雪紅說明HTC Vive產品發展及策略,隨著5G到來, VR內容將翻轉整個行動通訊產業,期待結合業界力量壯大VR ecosystem。她說: Cloud computing over 5G will enable every single VR and AR terminal to be the most powerful device in the world. …Smartphones may look different from the shiny rectangles we know today and take on other forms as 5G reduces the need for device-based computing power.  The Screen may be away from the smartphone and displayed on our AR or VR devices – or even directly projected into our eyes.
BT電信CEO Gavin Patterson探討OTT(e.g. Netflix)媒體內容的發展及對傳統電視媒體的衝擊不容輕忽。



()2/27 Generating value through IoT and big data

遠傳電信財務暨整合服務事業群資深顧問李浩正發表遠傳電信與GSMA IoT Big Data團隊合作之「The Air We Breathe」專案成果。

遠傳電信與GSMA IoT Big Data團隊合作,從2017年10月到現在,耗時近3個月的時間,以GSMA建置的「倫敦空氣預測模型」為基礎,結合遠傳的Mobile Data預估區域的人口密度,以及發電量公開數據資料,加上遠傳的大數據分析,運用人工智慧(AI)、機器學習(Machine Learning)與深度學習(Deep Learning)的技術,透過不斷的調教與修正模型,以預測台北、台中、高雄未來24小時的空氣品質。其中台北因為地理環境與倫敦類似,目前預測模型準確率達 75%~82%;台中和高雄的準確率也達65%~78%。未來可以應用在大都會區的空氣預測上,若再結合現行市面上偵測目前空氣品質的Air Box,就能同時提供現在和未來24小時的空氣品質供使用者參考,作為推動空氣品質保護及防制空氣污染工作的重要依據。

3/1下午與NCC主委等人共赴「The Air We Breathe」booth,由李浩正博士親自解說該空氣預測模型原理及應用。




本次參訪攜回文件及報告(印刷品),表列如下,將置存於應服組書籍櫃,歡迎中心同仁借閱。另有34個電子檔(部分與印刷品重複)已置於本中心server分享區: N:/公用目錄/新知分享/Mobile World Congress 2018。
  1. Mobile Policy Handbook- An insider’s guide to the issues, GSMA
  2. The Mobile Economy 2018, GSMA
  3. Mobile for Development- Transforming lives through mobile innovation, GSMA
  4. Mobile Privacy Principles- Promoting consumer privacy in the mobile ecosystem, GSMA
  5. Mobile Connect for Cross-Border Digital Services- Lessons learned from the eIDAS pilot, GSMA
  6. Best practice in mobile spectrum licensing, GSMA
  7. 2017 Mobile Industry Impact Report: Sustainable Development Goals, GSMA
  8. Effective Spectrum Pricing: Supporting better quality and more affordable mobile services, GSMA
  9. Assessing the impact of mobile consolidation on innovation and quality, GSMA
  10. Delivering the Digital Revolution: Will mobile infrastructure keep up with rising demand? GSMA
  11. Safety, privacy and security across the mobile ecosystem- Key issues and policy implications, GSMA
  12. GSMA the World Radio communication Conference (WRC) series, GSMA
  13. RAD Service Assured solutions 2018, RAD